Goal of the event:
To raise awareness about the project and disabilities. With this campaign we wanted to make people learn more about EA and MappED!, but also about definitions of disability, inclusion and accessibility.
Short description of the event:
During the EA Week 2016, ESN Jyväskylä posted one picture per day on Instagram and their Facebook page. The Facbook post was again shared in different Facebook groups. Including a preview post, eight posts were done with the topics:
*) #PinkPower is coming up - Sunday
*) ExchangeAbility - Monday
*) Disability - Tuesday
*) Accessibility - Wednesday
*) Accessibility in practice - Thursday
*) Inclusion - Friday
*) MappED! - Saturday
*) Erasmus-Statistics (on students with disabilities going on Erasmus) - Sunday
Additionally we were trying to increase the accessibility by stating in the comment, what the picture itself is saying and showing.
Find the whole campaign from the pictures!
How did your event go?:
As it was a social media campaign, we did not get direct Feedback from any participants. We were trying to motivate people to answer to our posts or to post pictures about "accessibility", but this participatory part would for sure need more improvement.
The reason for not doing an event during the EA Week, but doing a social media campaign was, that most of our students were on a trip in northern Lapland during this week. The campaign was a good opportunity for us contribute to the EA Week 2016.
